| Tittel: | Supporting environmental sustainability with GIs : The case of Madd de Casamance | | Ansvar: | Pape-Tahirou Kanouté and Michele Evangelista | | Forfatter: | Kanouté, Pape-Tahirou  / Evangelista, Michele | | Materialtype: | Artikkel - elektronisk | | Signatur: | WIPO Magazine | | Utgitt: | Geneva : WIPO, 2020 | | Omfang: | S. 36-42 | | ISBN/ISSN: | 1564-7854 | | Serie: | WIPO Magazine ; 2/2020 | | Emneord: | Miljøvern / Pandemi | | Innhold: | Amid the ongoing climate crisis, the need to preserve the natural environment has become a focus of growing public concern.
Consumers, especially young people, are calling on governments and the private sector to actively commit to implementing strategies
and policies that support environmental sustainability.
On top of this, the world’s population is expanding and is expected to reach some 9.8 billion by 2050. These factors raise significant
challenges in terms of the quantity and quality of food required and the impact of agriculture and food production systems on the
environment. But what does this have to do with an intellectual property right known as a geographical indication (GI)?
The answer lies in the fact that quality products originating from a given geographical area – that confers specific characteristics
or quality on them or gives them a unique reputation – are highly marketable and create value for millions of producers around the
world. Producers often protect and commercialize such quality origin-based products as GIs, a type of brand that generally
consists of, or includes the geographical name in which a product is rooted. While environmental sustainability is not a prerequisite
for acquiring a GI, the process of securing GI status can serve as a useful vehicle for promoting environmental sustainability goals. | | Del av verk: | WIPO Magazine 2/2020 |
|
|