| Tittel: | Julius K-9®: harnessing innovation to meet dog lovers’ needs | | Ansvar: | Catherine Jewell | | Forfatter: | Jewell, Catherine  | | Materialtype: | Artikkel - elektronisk | | Signatur: | WIPO Magazine | | Utgitt: | Geneva : WIPO, 2021 | | Omfang: | S. 19-25 | | ISBN/ISSN: | 1564-7854 | | Serie: | WIPO Magazine ; 2/2021 | | Emneord: | Immaterialrett / Innovasjon | | Note: | Open access (CC BY 3.0 IGO) | | Innhold: | The Hungarian brand Julius K-9® is renowned among dog owners for its high-quality harnesses, leashes and other accessories. The founder, Gyula Sebő, started the company in his garage in Budapest, Hungary, back in 1997. Despite some highs and lows, the company has since become a leading anufacturer and distributer of harnesses and accessories supplying dog lovers around the world with innovative equipment. Gyula Sebő explains why it is so important for companies like Julius K-9® to have a carefully crafted IP strategy in place from day one. | | Del av verk: | WIPO Magazine 2/2021 |
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