| Tittel: | Digital influencers herald a new era of branding | | Ansvar: | Natalie Humsi | | Forfatter: | Humsi, Natalie  | | Materialtype: | Artikkel - elektronisk | | Signatur: | WIPO Magazine | | Utgitt: | Geneva : WIPO, 2021 | | Omfang: | S. 38-42 | | ISBN/ISSN: | 1564-7854 | | Serie: | WIPO Magazine ; 4/2021 | | Emneord: | Digitale medier / Influenser / Markedsføring | | Note: | Open access Attribution 4.0 International (CC BY 4.0) | | Innhold: | A new wave of influencers has taken over social media, with a more cutting-edge look appealing to younger generations. Digital influencers, also known as virtual humans, are the newest addition to the world of social media marketing.
In 2018, Koichi Kishimoto and Takayuki Moriya, teamed up to create a new creative-based form of intellectual property (IP). The pink-haired virtual girl called imma, is Asia’s first virtual human. Her name was appropriately inspired by the Japanese word for “now.” She has grown a cult-like following with more than 350,000 followers on Instagram and over 250,000 followers on TikTok.
Nøkkelord:
Mote | | Del av verk: | WIPO Magazine 4/2021 |
|
|