Tittel: | App icons are the new trademarks: ten conditions for strong design and protection | Ansvar: | Zeeger Vink | Forfatter: | Vink, Zeeger ![](App_Themes/Common/Help.png) | Materialtype: | Artikkel - elektronisk | Signatur: | WIPO Magazine | Utgitt: | Geneva : WIPO, 2021 | Omfang: | S. 26-30 | ISBN/ISSN: | 1564-7854 | Serie: | WIPO Magazine ; 1/2021 ![](App_Themes/Common/Help.png) | Emneord: | Design / Immaterialrett / Varemerker | Note: | Open access (CC BY 3.0 IGO) | Innhold: | Smartphones have revolutionized interaction between consumers and brands. App icons now play a pivotal role and serve to distinguish often and quickly between large numbers of rival apps. They are the new trademarks, and require a similar treatment. The following guidelines allow companies ranging from startup to multinationals to optimize app design and protection – a precondition for strong brands. | Del av verk: | WIPO Magazine 1/2021 |
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