| Tittel: | App icons are the new trademarks: ten conditions for strong design and protection | | Ansvar: | Zeeger Vink | | Forfatter: | Vink, Zeeger  | | Materialtype: | Artikkel - elektronisk | | Signatur: | WIPO Magazine | | Utgitt: | Geneva : WIPO, 2021 | | Omfang: | S. 26-30 | | ISBN/ISSN: | 1564-7854 | | Serie: | WIPO Magazine ; 1/2021 | | Emneord: | Design / Immaterialrett / Varemerker | | Note: | Open access (CC BY 3.0 IGO) | | Innhold: | Smartphones have revolutionized interaction between consumers and brands.
App icons now play a pivotal role and serve to distinguish often and quickly
between large numbers of rival apps. They are the new trademarks, and
require a similar treatment. The following guidelines allow companies ranging
from startup to multinationals to optimize app design and protection – a
precondition for strong brands. | | Del av verk: | WIPO Magazine 1/2021 |
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