Tittel: | Enda : Kenya’s first home-grown running shoe | Ansvar: | Katheryn Carrara | Forfatter: | Carrara, Katheryn | Materialtype: | Artikkel - elektronisk | Signatur: | WIPO Magazine | Utgitt: | Geneva : WIPO, 2020 | Omfang: | S. 26-33 | ISBN/ISSN: | 1564-7854 | Serie: | WIPO Magazine ; 3/2020 | Emneord: | Idrett | Geografiske emneord: | Kenya | Innhold: | “Enda is unique; it’s company of its kind in Africa. We are not simply testing or marketing technical running shoes made by others, we are actually making our own shoes.” Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a business making running shoes in Kenya, fulfilling her dream of building on Kenya’s rich sporting heritage while creating livelihood opportunities for local communities. | Del av verk: | WIPO Magazine 3/2020 |
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