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Tittel:Enda : Kenya’s first home-grown running shoe
Ansvar:Katheryn Carrara
Forfatter:Carrara, Katheryn
Materialtype:Artikkel - elektronisk
Signatur:WIPO Magazine
Utgitt:Geneva : WIPO, 2020
Omfang:S. 26-33
ISBN/ISSN: 1564-7854
Serie:WIPO Magazine ; 3/2020
Emneord:Idrett
Geografiske emneord:Kenya
Innhold:“Enda is unique; it’s company of its kind in Africa. We are not simply testing or
marketing technical running shoes made by others, we are actually making our
own shoes.”
Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a business making running shoes in Kenya, fulfilling her dream of building on Kenya’s rich sporting heritage while creating livelihood opportunities for local communities.
Del av verk:WIPO Magazine 3/2020

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