| Tittel: | The path to protection – good trademark strategies start at the beginning | | Ansvar: | Kathryn Park | | Forfatter: | Park, Kathryn  | | Materialtype: | Artikkel - elektronisk | | Signatur: | WIPO Magazine | | Utgitt: | Geneva : WIPO, 2020 | | Omfang: | S. 45-48 | | ISBN/ISSN: | 1564-7854 | | Serie: | WIPO Magazine ; 4/2020 | | Emneord: | Kultur / Urbefolkning | | Innhold: | Introducing a new brand is a costly creative enterprise that will require taking some calculated risks. Often, the lawyer stands in the background. Attention is generally focused on the branding consultants, the surveys and focus groups that provide feedback on the branding options under consideration, the marketing team that is creating the brand story and a promotional blitz to herald its launch, and, of course, the CEO, who will unveil the brand. But do not be fooled. Legal guidance is critical to a successful and smooth product launch.
A great deal has been written about how to protect a trademark. One of the most important steps in establishing a protectible brand is trademark clearance. But trademark clearance initiatives can differ. Several strategic questions need to be addressed to determine how to conduct an effective search. Whether you are in-house counsel or advising your client as outside counsel, the following tips offer a guide. | | Del av verk: | WIPO Magazine 4/2020 |
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