Rettsinfo
  • Portal
  • Søk
    v
  • Min konto
  • Logg på
  • Marcdata
  • RIS
  • Referanse
Tittel:Developing and protecting your online brand: tips for the new entrepreneur
Ansvar:Kathryn Park
Forfatter:Park, Kathryn
Materialtype:Artikkel - elektronisk
Signatur:WIPO Magazine
Utgitt:Geneva : WIPO, 2022
Omfang:S. 45-48
ISBN/ISSN: 1564-7854
Serie:WIPO Magazine ; 1/2022
Emneord:Immaterialrett / Varemerker
Note:Open access (CC BY 4.0)
Innhold:You’ve done it! Developed an online store, connected a YouTube channel, developed an app. You’ve lined up some investors and developed great content and merchandise. And you are working on developing a cool brand identity that will help you quickly monetize your hard work. Trademark protection is critical in establishing long-term protectable rights in the brand you choose. A brand identity comprises the name, trademark, logo, slogan and other indicia of the brand, such as color scheme (collectively, the brand). Most of this is protectable under trademark law in every country and jurisdiction.
Del av verk:WIPO Magazine 1/2022

Vedlegg:- Rettsinfo.no