| Tittel: | IP protection: building value and growth for small businesses | | Ansvar: | Julian Crump | | Forfatter: | Crump, Julian  | | Materialtype: | Artikkel - elektronisk | | Signatur: | WIPO Magazine | | Utgitt: | Geneva : WIPO, 2021 | | Omfang: | S. 15-19 | | ISBN/ISSN: | 1564-7854 | | Serie: | WIPO Magazine ; 1/2021 | | Emneord: | Designrett / Immaterialrett / Patentrett / Små og mellomstore bedrifter / Varemerker | | Note: | Open access (CC BY 3.0 IGO) | | Innhold: | There’s a myth that protecting intellectual property (IP) is the preserve of larger firms and is unsuited to smaller and medium-sized
enterprises (SMEs).
While large companies invest in IP for good reasons – to protect
their products and services, discourage competition and create
new revenue streams for themselves – IP undoubtedly benefits
smaller businesses too.
In fact, the evidence is that SMEs that apply for patents, trademarks
or designs are more likely to grow quickly and succeed than those
that do not. | | Del av verk: | WIPO Magazine 1/2021 |
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