| Tittel: | Collaborative Consumption: Live Fashion, Don’t Own It : Developing New Business Models for the Fashion Industry | | Ansvar: | Anna Soler Perlacia, Valeria Duml, Tina Saebi | | Forfatter: | Perlacia, Anna Soler  / Duml, Valeria / Saebi, Tina | | Materialtype: | Artikkel - elektronisk | | Signatur: | Beta | | Utgitt: | Oslo : Universitetsforlaget, 2017 | | Omfang: | S. 6-24 | | Serie: | Beta ; 1/2017 | | Note: | 10.18261/issn.1504-3134-2017-01-01 | | Innhold: | Abstract
The rise of collaborative consumption, or the sharing economy, has brought forward new business models in many industries, such as in hotels (e.g. Airbnb ), transportation (e.g. Uber ), and more recently, in the fashion retail industry (e.g. Rent the Runway ). While the exchange of fashion items commonly used to take place between private individuals, an increasing number of retailers have innovated their business models to provide a platform that facilitates renting or sharing of clothing items between consumers and/or the retailer. Little academic research exists, however, on how retailers can design their business models to create, deliver and capture value from this new form of collaborative consumption. Based on a sample of 26 fashion retailers (Europe, US) that engage in 'fashion-sharing', this paper analyses their respective underlying business models and identifies three types of fashion-sharing models: fashion-rental, platform-sharing model, e-commerce. In sum, we can differentiat |
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